|
Frozen food has evolved from a backup option to a planned, everyday staple for many households. According to the 2026 Power of Frozen in Retail report from the American Frozen Food Institute (AFFI), 77% of consumers now purchase frozen foods with a specific meal or day in mind—up from 71% in 2023. This shift toward intentional, routine use is reflected in the market’s growth, with Grand View Research projecting the U.S. frozen foods market will reach $97 billion in 2026, a 7% increase over last year. As frozen product assortments expand beyond traditional meals to include snacks, desserts, and single‑serve options, corrugated packaging plays an increasingly critical role. From protecting products through cold‑chain distribution to supporting shelf-ready presentation and brand differentiation at retail, packaging is central to meeting both operational and consumer expectations. |
40% of consumers use frozen foods every few days or daily. Source: Power of Frozen in Retail Report |
