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ProjectUP™

Restoring Forests. Strengthening Ecosystems. Creating Lasting Impact.

ProjectUP Reforestation Collage

What is ProjectUP?

As a company whose products rely on the resources provided by responsibly managed forests, supporting reforestation aligns with our long-term commitment to sustainable forestry and resource stewardship.

ProjectUP supports the health and resilience of forests that are critical to our environment and the surrounding communities. In partnership with the Arbor Day Foundation, we focus on reforestation projects in high-need areas impacted by wildfires, habitat loss or long-term ecosystem decline.

To learn more about the Arbor Day Foundation and how you can get involved click here.

Photo Credit: Arbor Day Foundation

Measurable Impact, Meaningful Results

ProjectUP’s efforts help rebuild regionally appropriate tree populations and restore ecosystems that support wildlife, water systems and long-term forest health. Between 2025-2026, PCA’s ProjectUP supported:

14

reforestation projects

368+

thousand trees planted

800+

acres of forestland restored

Most recently, ProjectUP provided support to help areas affected by wildfires in California and Oregon, degraded ecosystems in the Southeastern U.S. and restoration areas across the Midwest region.

Klanath Basin Landscape

Klamath Falls Basin, Oregon

The Bootleg Fire broke out in southern Oregon in July 2021 and burned 413,765 acres of forest, making it the third-largest fire in history. The basin is a hub for biodiversity, serving as one of the state’s top nesting areas for bald eagles. Because the forest is privately owned and receives no federal disaster assistance, external intervention through tree planting was crucial to catalyze natural regeneration of this regionally significant ecosystem. Along with providing a home for birds, big game, and small mammals, the 20,000 trees we helped plant will also support one of the largest fish and river restoration projects in U.S. history. By regulating stream temperatures and improving watershed quality, these new trees will help benefit habitat for salmon and a variety of endangered sucker fish, extending the ecological impact of more than 400 miles of newly-opened sections of the Klamath River.

Photo Credit: Arbor Day Foundation

Longleaf Pine Landscape

Longleaf Pine, Southeast

With a historical range of more than 90 million acres of forestland throughout the Southeastern U.S., the longleaf pine is now considered an endangered species, covering under 6% of its original range from Virginia to Texas. The loss of ecosystem has been devastating to the nearly 600 animal and plant species that depend on it, including the prehistoric gopher tortoises, reticulated flatwoods salamanders, threatened red-cockaded woodpeckers, and countless other rare wildlife species. These combined efforts across several states resulted in the planting of over 190,000 trees to restore more than 300 acres of longleaf pine habitat.

Photo Credit: Arbor Day Foundation

Randolph County Group

Randolph County, Illinois

19,700 trees were planted to restore 37 acres along the Mississippi River floodplain in Randolph County, Illinois. The project helped restore an area critical to supporting the Mississippi’s water quality while also benefiting migratory birds and several endangered bat species by restoring the area with a diverse mix of native hardwoods to increase biodiversity in both age and species.

Photo Credit: Arbor Day Foundation

Project UP Tree Plantings Collage

Uplifting Communities

With the help of volunteers that included our employees, customers and community members, ProjectUP helped revive urban spaces giving residents access to trees and the countless benefits they provide in these areas:

  • Dallas, Texas
  • Detroit, Michigan
  • Chicago, Illinois

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