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    • 2020-5-8 PCA Morganton Supports Local Food Drives
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    • Mundelein Technical and Development Center
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    • Miami Packaging and Supply Center
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    • Farmville Hexacomb® Plant
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    • North Haven Hexacomb® Plant
    • Santa Fe Springs Hexacomb® Plant
    • Waco Sheet Feeder
    • Buffalo Grove Hexacomb Design Center
    • Boise Administrative Offices
    • Mooresville Creative Design Center
    • San Bernardino Sheet Plant
    • Miami Full-Line Plant
    • New Oxford Full-Line Plant
    • Valley Forge Sheet Plant
    • Gallatin Sheet Plant
    • Tampa Sheet Plant
    • Fair Lawn Creative Design Center
    • New Oxford Specialty Full-Line Plant
    • Providence Creative Design Center
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    • Carrollton Sheet Plant
    • Hershey Creative Design Center
    • Marshfield Full-Line Plant
    • Richland Full-Line Plant
    • Harrisonburg Fulfillment Center
    • Jackson Containerboard Mill
    • Grand Rapids Full-Line Plant
  • Sustainability
    • Managed Forestry
    • Continuous Recycling
    • Renewable Resources
    • Responsible Business Practices
    • PCA Responsibility Report
  • Beyond the Box
    • Life Cycle of a Corrugated Box
    • The Myth of 100% Recycled Content
    • Profiles With a Purpose
    • What Goes in a Box?
    • What Impacts Box Performance?
    • Getting the Good Message Out
    • More Than Ink on Paper
    • Do You Speak Corrugated?
    • How Containerboard Is Made
    • How Corrugated Boxes Are Made
  • Industry Insights
    • Auto Parts
    • Snack Food Trends 2021
    • E-Commerce Pkg
    • New to E-Commerce
    • Sustainable Produce Packaging
    • Humidity and Temperature
    • New Shopping Behaviors Impact 2022 Retail Trends
    • 7 Retail Display Styles Companies Rely On
    • Retail Displays and Connected Experiences Meet Consumer Expectations
    • Corrugated Packaging’s Environmental Sustainability
    • Manufacturing Trends 2022: Technology and Managing Uncertainty
    • Auto Parts Testimonial
    • Lower Shipping Costs
    • Floral Packaging
    • Put PCA's Expertise to Work
    • Snaxpo 2019 Takeaways
    • Bakery Packaging
    • GFSI
    • Recycling
    • Heavyweight Packaging
    • TFB Success Story
    • Find the Right Packaging Vendor
    • Package Design Testing
  • Our Company
    • The PCA Advantage
    • Senior Management Team
      • Mark W. Kowlzan
      • Thomas A. Hassfurther
      • Robert P. Mundy
      • Pamela A. Barnes
      • Charles J. Carter
      • Jeff S. Kaser
      • Darla J. Olivier
      • Kent A. Pflederer
      • Bruce A. Ridley
      • Robert A. Schneider
      • D. Ray Shirley
    • Community Outreach
    • History
      • History (1990-1999)
      • History (1867-1970)
  • Investor Relations
    • Senior Management Team
      • Mark W. Kowlzan
      • Thomas A. Hassfurther
      • Robert P. Mundy
      • Pamela A. Barnes
      • Charles J. Carter
      • Jeff S. Kaser
      • Darla J. Olivier
      • Kent A. Pflederer
      • Bruce A. Ridley
      • Robert A. Schneider
      • D. Ray Shirley
    • Board of Directors
    • Corporate Governance
    • Shareholder Information
    • Stock Information
    • Financial Reports
    • SEC Filings
    • Presentations
    • Calendar of Events
    • News Releases
  • News
    • 2018-3-29 PCA Celebrates Groundbreaking for its New Box Plant
    • 2018-04-20 PCA Supports ICPF Dinner and Teleconference
    • 2018-05-09 PCA Holds Blood Drive at Corporate Offices
    • 2018-06-25 PCA Raises Funds for Children's Hospital After Theft
    • 2018-06-08 PCA Participates in FAME Program
    • 2018-07-05 PCA Helps “Do Lunch” To Benefit Meals on Wheels
    • 2018-07-27 PCA Publishes Its 2017 Responsibility Report
    • 2018-09-10 PCA Corporate Employees Visit Local Grade Schools
    • 2018-10-09 PCA Richmond Supports Area Schools
    • 2018-3-23 PCA DeRidder Mill Announces Scholarships
    • 2018-1-19 PCA Huntsville Gives Back to Its Community
    • 2018-10-29 Mark Kowlzan Named Global Containerboard CEO of the Year
    • 2018-11-13 PCA Employee Coaches Special Olympics Sailors
    • 2018-12-21 PCA Vincennes Helps Families in Need Over Thanksgiving
    • 2020-7-31 PCA Morganton Donates Materials to Local Robotics Program
    • 2020-10-7 PCA Mill Supports Food Needs at Local Community Center
    • 2020-12-1 PCA Tomahawk Named an Educator of the Year by TEAPIE
    • 2021-2-8 PCA’s Benjamin Frank Earns TAPPI’s Gunner Nicholson Gold Medal Award
    • 2021-4-20 COVID-19 Vaccine Distribution: Building a Box to Help Save Lives
    • 2021-8-17 PCA Releases 2020 Corporate Responsibility Report
    • 2021-10-6 PCA Richland Supports Local Fund and Food Drive
    • 2021-12-21 International Falls Mill Provides Year-Long Community Support
    • 2022-01-03 PCA Named One of the Worlds Best Employers by Forbes Magazine
    • 2020-6-11 PCA Atlanta Partners With Hosea Helps
    • 2020-4-13 PCA Employee Helps Neighborhoods Hit by Tornado
    • 2019-01-29 PCA Supports the Arts
    • 2019-03-14 Six PCA Plants Raise Funds to Benefit Toys for Tots
    • 2019-04-05 PCA Employee Provides Assistance to Guatemalan Town
    • 2019-05-15 PCA Plant Hosts Local First Grade Class
    • 2019-07-09 PCA Continues Partnership with the Red Cross
    • 2019-09-19 PCA Ashland Celebrates Its 40th Anniversary
    • 2019-10-25 PCA Employees Participate in Haitian Orphanage Projects
    • 2019-12-12 PCA Participates in Recruiting Event at Community College
    • 2020-1-20 PCA Named One of America’s Most Responsible Companies by Newsweek
    • 2022-06-01 PCA Designers Collaborate with NC State to Design Award-Winning Exhibit
    • 2020-5-8 PCA Morganton Supports Local Food Drives
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Retail Displays and Connected Experiences Meet Consumer Expectations

9/16/2021

One thing is certain about the uncertainty of retail — be prepared for anything. Shoppers’ expectations continue to evolve as the pandemic plays out, and retailers have discovered that both in-store and online experiences engage and meet shoppers’ immediate needs.

“Blending brick-and-mortar with a mobile experience is to the consumer’s advantage,” says Carmine Bucalo, Packaging Corporation of America’s Director of Creative Services. “They like to see, touch, feel and measure products in stores and buy whenever they want online. Omni-channel is the key word as it combines the in-store experience with online purchasing. It’s a powerful combination.”

Retailers are also using smarter, more accessible displays to help shoppers breeze through stores. Some emerging solutions for today’s shopping environment include:

  • Specially curated displays. These provide customers with a single place to find related items from multiple manufacturers. Think back-to-school, holiday baking or health and beauty items.
  • End caps plus. End cap displays are being cross-merchandised with smaller, nearby floor displays or wing displays. This type of merchandising can be heavily leveraged during Halloween, Thanksgiving and Christmas seasons.

The goal is simple — help shoppers quickly find what they need by creating in-store experiences that mimic the ease and variety of shopping online.

Understanding the Current Consumer Mindset

Recent PCA research has established benchmarks for multiple product categories, including yogurt, personal care and confections. “Studies are also being conducted to improve insulated refrigerant-type packaging for perishable products aimed at the fresh-to-the-front-door concept. This includes items like fruits, vegetables, meats and dairy,” Bucalo says.

It’s also important to make sure that products shipped in displays are protected with purposeful performance packaging, including sustainable cushioning. It’s all part of our effort to create sustainable in-store displays through teracycled (parcels sent back to the manufacturer), recycled and loop (reusable) packaging.

With PCA-quality compression strength to support all types of products, club and warehouse stores are gravitating to self-shipping displays, which offer convenience and labor savings.

Shining a Light on Products

Manufacturers are using enhanced technology such as LED lighting to draw attention to products, providing noticeable innovation. Bucalo said tower and interactive LED displays create experiential in-store moments and touchpoints to enhance consumer experience. It’s more than just getting consumers to put the product in their basket — it’s about creating a lasting impression.

“Lighting can be very powerful in capturing attention and engaging shoppers,” Bucalo says. “So how do you leverage lighting when you are a brand? It’s difficult because of the expense of the technology, and the retail outlet has to plug it in and maintain it. But when done right, it drives sales.”

Big-box retailers are using omni-channel experiences to make it easier for customers too. Smartphones help locate items within the store and provide information like stock availability. When shelves are sold out, consumers can order the same products immediately online. The connected in-store experience also gives brands an opportunity to message and tell a story, building stronger consumer connections.

How Can Retailers Meet Consumer Needs?

PCA offers customers many options from retail and point-of-purchase displays to e-commerce solutions. These include:

  • Graphic and structural design
  • Preprint, direct print, lithographic print, litho labeling and digital print packaging
  • Primary, secondary and Ships-in-Own-Container (SIOC) packaging solutions
  • Performance testing (ISTA-6 certified)
  • Environmentally friendly cold shipping solutions
  • Comprehensive fulfillment and contract packaging programs

PCA’s innovation helps customers sell more products, especially in today’s world where retail displays must be clean and safe.

“We do this by partnering with our customers to determine their specific needs and create the best solution for them,” Bucalo says. “The key is having a seat at the table through the whole process, from beginning to end.”

Get retail-ready for all seasons with our in-store displays and packaging.

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