The beauty and personal care industry has shown remarkable resilience and consistent growth. Often dubbed “anti-cyclical,” this sector thrives even in economic downturns, a phenomenon known as “the lipstick effect.” Appropriately coined by Leonard Lauder, chairman emeritus of beauty giant Estée Lauder, the lipstick effect implies that small, affordable luxury purchases provide comfort during times of financial stress. And as the U.S. beauty market is anticipated to hit $104 billion in 2025; indeed, it’s time to pick a shade.
In this growing, highly competitive landscape, staying ahead of trends is critical. Major players have learned to adapt quickly, embracing everything from how products are marketed to how they are made. Today’s consumers are more diverse, more eco-conscious, and more in tune with the full brand experience. Their wants and needs are rapidly evolving—they expect sustainability, personalization, and transparency, pushing brands to pivot their strategies across the board. As a result, packaging, especially corrugated packaging, is no longer just for shipping and protection; it’s a strategic part of a product’s value and identity, playing a crucial role in meeting consumer expectations and reinforcing brand loyalty.
Corrugated packaging has evolved from a functional necessity to a powerful tool for brand storytelling. Versatile, sustainable, and customizable, it can showcase a brand’s personality while reinforcing its values. Thoughtfully designed packaging not only serves to protect, it can foster emotional connections, build loyalty, and leave a lasting impression.
At PCA, we’ve been a trusted partner in the corrugated industry for decades. Like the beauty brands we work with, we continually enhance our capabilities to meet evolving demands. We understand that today’s packaging must elevate the customer experience. It’s no longer just about function but feelings. And with the right packaging strategy, beauty brands can stand out, connect emotionally with consumers, and strengthen their brand identity. Our expertise and wide range of capabilities allow us to help beauty brands achieve their packaging goals through print options that achieve rich colors and compelling textures that make a lasting impression:
- Direct Print Flexography: Ideal for all quantities, this method prints directly onto corrugated material, delivering low-to-medium resolution.
- Direct Print Digital: Perfect for small runs, this inkjet process offers near-perfect color accuracy for 90% of spot colors with medium resolution.
- Preprinted Litho Labeling: This technique prints detailed graphics on paper, which is then applied to corrugated sheets. It allows for seven-color printing, coatings, and foil stamping.
- Preprinted Litho Lamination: Offset lithography produces high-resolution graphics on full-size sheets that are laminated onto corrugated material—perfect for premium packaging at any scale.
Want to learn how corrugated packaging can help your brand stay on trend? Fill out the form below—we’re ready to help.
