Grocery prices across the United States continue to climb, rising 29% since 2020, leaving consumers seeking ways to stretch their budgets without sacrificing quality or taste. As a result, shoppers are increasingly turning to private-label brands as a practical solution. With more consumers choosing alternatives over traditional name brands, this shift in shopper behavior has fueled remarkable growth for private-label brands. Today, private-label products are not only perceived as offering comparable quality, but also deliver significant value, making them an attractive option for cost-conscious shoppers.
These budget-friendly options may be gaining popularity with consumers, but they face the challenge of competing with established national brands that benefit from widespread recognition and substantial marketing resources. To succeed, private-label brands must adopt innovative, cost-effective strategies that enhance their visibility and appeal at the point of purchase.
Cost-effective Strategies for Private Labels
While major brands can afford significant marketing investments, private-label brands often depend on more budget-friendly options, including strategic product placement. Tactics like brand blocking involve placing brands together on shelves to create a noticeable, unified “block.” This approach combines uniform design for visual impact with unique features to ensure products are easily found. Often positioned by big brands, brand blocking can help emphasize savings and highlight quality comparisons.
Another method for private-label brands is utilizing retail displays. Displays, ranging from free-standing pallet units to custom-designed endcap cartons, enable products to be showcased in aisles or on endcaps, eliminating the need for premium shelf space. Additionally, displays can be tailored to reflect brand messaging, reinforcing recognition and encouraging purchases. By leveraging more cost-effective solutions like brand blocking and retail displays, private-label brands can increase product visibility and attract shopper attention at critical points along the customer journey.
The Power of Corrugated Displays
Corrugated displays can be a powerful yet economical tool for marketing private-label brands. Versatile, sustainable, and highly customizable, thoughtfully designed corrugated displays can help private brands leave a lasting impression within a carefully managed budget. They offer an effective, high-ROI solution for telling a compelling brand story, showcasing product benefits, and capturing shopper attention at the shelf. Plus, corrugated displays provide a much lower price point than permanent fixtures, enabling retailers to update themes more regularly, facilitate seasonal promotions, and capitalize on yearly events such as back-to-school. This flexibility ensures that private brands can maintain relevance and agility within the evolving retail environment. Plus, sustainability is at the heart of corrugated display solutions. Made primarily from renewable resources and designed for recyclability, corrugated materials help retailers and brands reduce their environmental footprint while meeting growing consumer demand for eco-friendly practices.
Maximizing Impact With Printing
While corrugated packaging provides the foundation for impactful, cost-effective displays, the print process can transform a simple corrugated structure into a vibrant brand ambassador. By leveraging color, graphics, and finishes, corrugated displays help to capture attention and communicate a brand’s unique identity. By carefully selecting print techniques and visual elements, private-label brands can further differentiate themselves, ensuring their displays not only stand out on the shelf but also resonate with shoppers and reinforce brand recognition.
Partnering for Success
Corrugated displays provide private-label brands with effective tools to strengthen market competitiveness, enhance in-store visibility, and optimize marketing expenditures. As retailers continue to broaden their private-label product selections, these displays remain integral to driving growth and increasing customer engagement. From sophisticated point-of-purchase displays to retail-ready packaging, PCA offers comprehensive support to help private-label brands attract and engage shoppers at the store level. Leveraging a nationwide network of structural and graphic designers, PCA delivers tailored design and manufacturing solutions for corrugated displays that meet varied requirements and budgetary considerations.
When properly executed, corrugated displays foster brand loyalty and enrich the overall consumer experience. For additional information regarding PCA’s premium retail display options designed to elevate your private-label brand, please complete our inquiry form.
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