While online sales continue to outpace in-store growth, brick-and-mortar remains a cornerstone of the health and beauty industry. In 2024, U.S. in-store sales reached $61.8 billion, or 66% of the market. Nearly half of consumers say they prefer to shop for beauty products in person. Whether it’s trying on the latest lipstick shade to finding a moisturizer that perfectly matches their skin tone, consumers value the experiences physical stores provide. Unlike other retail sectors, consumers want to see, touch, and try products, leaving health and beauty brands a powerful opportunity to engage customers through in-store marketing, especially via retail displays.
Corrugated Displays: A Strategic Tool
Retail displays, specifically corrugated displays, offer brands a cost-effective, sustainable and highly customizable way to get noticed. Thoughtfully designed displays that incorporate custom colors, textures, and messaging can attract attention, increase product visibility, and influence purchasing decisions. Strategically placed in high-traffic areas, corrugated displays function as “mini billboards,” building brand awareness and encouraging interaction.
Effective retail displays have the power to:
- Draw shoppers in through bold colors, high-quality graphics, and standout elements to draw shoppers in.
- Create memorable experiences by appealing to consumer senses through tactile, movable, or interactive features.
- Communicate a brand’s story with concise, impactful messaging.
- Showcase a brand’s tone and personality with well-crafted designs that reinforce brand identity.
- Promote a call-to-action.
At PCA, our retail displays have been recognized across the industry for their creativity, thoughtful design and performance. We know that no two customers are the same. That’s why every display project starts with an understanding of our customers’ brand, audience and objectives. Our Sales team works in close collaboration with a team of Project Managers, Structural and Graphic Designers and Technicians to define customer needs and any challenges at hand. From analyzing market trends and product positioning to exploring consumer behaviors, PCA takes a strategic approach to developing retail displays so that, whatever the goal, we can help achieve it.
When done right, corrugated displays help build brand loyalty and enhance consumer experience. To learn more about PCA’s high-quality retail displays to help your brand stand out, please fill out the form below—we’re ready to help.
