Corrugated packaging has long been regarded for its versatility and strength. From a box for shipping to a bin for storage, corrugated is used in nearly every industry for a variety of different applications. In the beverage market, plastic and glass tend to dominate, but corrugated plays a significant role as secondary packaging. Whether it’s boxes, trays, or other formats, corrugated provides an extra layer of protection, helping to prevent physical damage and offering some resistance to temperature changes during transit.
Why Consistency in Packaging Matters
Corrugated packaging, in the beverage market, is valued for its customizable nature and ability to absorb shocks and resist crushing. However, its protective qualities depend on consistent manufacturing standards. Variations in board strength, tolerances or adhesive performance due to inconsistent production or design can result in packaging failures during distribution.
Sourcing corrugated packaging from manufacturers with robust quality assurance protocols is essential to maintaining the standards and performance required for secondary beverage packaging. Leading corrugated manufacturers, such as PCA, support quality by systematically documenting their production processes and complying with standards like ISO 9001 to uphold stringent quality principles.
According to Tim Van Horn, General Manager/National Accounts for PCA, “For our beverage customers, high-quality corrugated packaging is imperative to their success. And at PCA, we understand that the protection our corrugated offers is only as good as the consistency of the packaging itself, so we have rigorous quality measures in place to ensure performance and consistency in our products.”
Quality assurance standards are just one factor in product quality. Modern machinery ensures consistent production, reducing variations in strength, tolerances, and performance. Together, adherence to standards and innovation help prevent failures and protect products throughout the supply chain.
Ensuring Reliable Supply Chains
While maintaining quality is essential, it is equally important to ensure a reliable source of supply. The beverage industry regularly faces seasonal fluctuations in demand, with noticeable increases during holidays and the summer months. Beverage manufacturers depend on suppliers who can consistently deliver secondary packaging, even during market fluctuations. An assured source of supply is critical to maintaining production schedules and meeting customer demands.
“Our beverage customers rely on us to support reasonable lead times, whether that’s the day-to-day or times of growth,” explained Van Horn. “For us, collaboration is the key to our success in this area. We openly communicate and strategically plan with our customers to forecast their needs and meet their demands consistently.”
Conclusion
Secondary corrugated packaging is a critical component of the beverage supply chain. In a market dominated by plastic and glass, corrugated is the unsung hero. Its structural integrity, consistent performance and reliable supply make it the smart choice for beverage producers navigating a demanding market. And at PCA, we prioritize consistent and supply assurance to protect beverage products and preserve our customers’ brands.
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