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Quarterly Industry Bulletin

Snack Foods

With nearly 75% of all U.S. consumers saying they eat three or more snacks per week,* the global snack food packaging market is expected to grow at a compound annual growth rate of more than 7.5% to reach upwards of $48.5 billion by 2032.** Consumer preferences for healthy snacks, coupled with a predilection for on-the-go snacking, gives manufacturers an opportunity to develop the latest and greatest products for a changing market. But according to the latest research, it’s not just the product that needs to be great—the packaging must also measure up.

*Source: Statista
**Source: PR Newswire


of all food and beverage sales in the U.S. are snacks

Source: SNAC International

What’s Driving Growth?

  • More snacking! In early 2000, many consumers reported snacking a few times a week. Today,
Snack Food Bag Icon25% Snack every afternoon
another 25% snack every evening

Source: SNAC International

Top Snack and Bakery Producers

  • Market Position Icon TESTNestlé
  • PepsiCo
  • Mars
  • Mondelēz
  • Kraft-Heinz

Source: Snack Food & Wholesale Bakery

Other Major Impacts Affecting the Industry

Personalized snacking that caters to the dietary needs and health goals of each consumer while also providing a variety of flavors and portion sizes

Impact Icon TEST

Source: Specialty Food Magazine

People Eating a Bag of Chips

Packaging Trends and Influences Within This Segment

  • Preferences for on-the-go packaged snacks is increasing. This could be an area of growth, especially for convenience and grocery stores.
  • Inflationary pressure has changed the buying patterns of many consumers, but demand in all categories remains strong. Snack makers should look to reach consumers in the short-, medium- and long-term, making sure they are present in all retail channels, including dollar stores and big-box stores.*
  • The snack foods industry is also being impacted by environmental concerns, which are driving a shift towards sustainable packaging solutions. There are already moves to prioritize eco-friendly materials such as compostable or biodegradable packaging.**

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*Source: SNAC International
**Source: Specialty Food Magazine