Quarterly Industry Bulletin

Beauty and Personal Care

This quarter’s Industry Bulletin breaks down the key trends, top players, and the future of beauty and personal care products. The U.S. beauty and personal care market is on track to reach $104.74 billion* in 2025, driven by a surge in online sales, social commerce, and demand for clean, sustainable products. On-line platforms like Amazon and TikTok are reshaping how consumers discover and purchase beauty products. Meanwhile, indie brands, eco-friendly packaging and immersive digital-physical experiences are redefining consumer expectations and influencing the industry’s future.

*Source: Statista

$304.84

amount average U.S. consumer will spend in 2025

Source: Statista

What’s Driving Growth?

Online sales are expected to contribute 65.9% of the total beauty & personal care market revenue in the U.S. in 2025.*
Social commerce is growing, now representing 6.2% of beauty sales.**
Indie beauty brands are emerging as a preferred choice over legacy brands by many consumers.

*Source: Statista; **Source: Forbes: Beauty Retail 2025

Top Beauty and Personal Care Producers

Procter & Gamble
Colgate-Palmolive
Estee Lauder

Source: ZoomInfo

Other Major Impacts Affecting the Industry

Increasing demand for eco-conscious, sustainable, and ‘clean’ beauty products along with regulatory & ethical considerations are demanding more transparency in supply chains.
Brands are blending digital and physical shopping by integrating in-store experiences (events, trials, exclusive drops and VIP access) with e-commerce to enhance consumer loyalty.

Packaging Trends and Influences Within This Segment

Sustainability-Driven Packaging: The demand for recyclable, biodegradable, and refillable packaging is increasing. Brands integrating eco-friendly materials will gain consumer trust.
Minimalist & Transparent Designs: Packaging that communicates clean ingredients and sustainability credentials are targeted to be favored.
Smart & Interactive Packaging: QR codes, NFC chips, and augmented reality experiences are being used to engage consumers digitally.

For more information, please contact us by completing the form below.

DOWNLOAD THIS BULLETIN

More Like This

Snacking in 2025: What’s Driving Consumer Cravings and Packagi…

Today, snacks have become more ritual than routine. With sales poised to reach over $32.6 billion by 2026, it doesn’t matter whether your snacks are savory or sweet; all that matters is that they provide munchers with the elevated experience they are looking for.

AI in Packaging: Driving Efficiency, Sustainability, and Innov…

As we step into the new year with cautious optimism, one trend ready to shape the future of packaging is AI. While artificial intelligence has been around for some time, it is gaining more traction in the packaging sector year after year.

How Pet Owners Are Shaping the Future of Pet Food & Packaging

The American Pet Products Association reports that approximately 86.9 million households in the U.S. own a pet. As the pet industry continues to expand in response to this growing number, consumer expectations are also rising.