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    • 2020-10-7 PCA Mill Supports Food Needs at Local Community Center
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    • 2021-2-8 PCA’s Benjamin Frank Earns TAPPI’s Gunner Nicholson Gold Medal Award
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    • 2019-01-29 PCA Supports the Arts
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    • 2019-04-05 PCA Employee Provides Assistance to Guatemalan Town
    • 2019-05-15 PCA Plant Hosts Local First Grade Class
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    • 2019-09-19 PCA Ashland Celebrates Its 40th Anniversary
    • 2019-10-25 PCA Employees Participate in Haitian Orphanage Projects
    • 2019-12-12 PCA Participates in Recruiting Event at Community College
    • 2020-1-20 PCA Named One of America’s Most Responsible Companies by Newsweek
    • 2022-06-01 PCA Designers Collaborate with NC State to Design Award-Winning Exhibit
    • 2020-5-8 PCA Morganton Supports Local Food Drives
  • Contact Us
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    • Orlando Packaging and Supply Center
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    • Mundelein Technical and Development Center
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    • Miami Packaging and Supply Center
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    • Wallula Containerboard Mill
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    • Arlington Hexacomb® Plant
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    • Farmville Hexacomb® Plant
    • Kalamazoo Hexacomb® Plant
    • North Haven Hexacomb® Plant
    • Santa Fe Springs Hexacomb® Plant
    • Waco Sheet Feeder
    • Buffalo Grove Hexacomb Design Center
    • Boise Administrative Offices
    • Mooresville Creative Design Center
    • San Bernardino Sheet Plant
    • Miami Full-Line Plant
    • New Oxford Full-Line Plant
    • Valley Forge Sheet Plant
    • Gallatin Sheet Plant
    • Tampa Sheet Plant
    • Fair Lawn Creative Design Center
    • New Oxford Specialty Full-Line Plant
    • Providence Creative Design Center
    • Atlanta Fulfillment Center
    • Hanover Fulfillment Center
    • Columbus Full-Line Plant
    • Ashland Fulfillment Center
    • McClellan Full-Line Plant
    • Kingsburg Full-Line Plant
    • Waco Sheet Plant
    • Carrollton Sheet Plant
    • Hershey Creative Design Center
    • Marshfield Full-Line Plant
    • Richland Full-Line Plant
    • Harrisonburg Fulfillment Center
    • Jackson Containerboard Mill
    • Grand Rapids Full-Line Plant
  • Sustainability
    • Managed Forestry
    • Continuous Recycling
    • Renewable Resources
    • Responsible Business Practices
    • PCA Responsibility Report
  • Beyond the Box
    • Life Cycle of a Corrugated Box
    • The Myth of 100% Recycled Content
    • Profiles With a Purpose
    • What Goes in a Box?
    • What Impacts Box Performance?
    • Getting the Good Message Out
    • More Than Ink on Paper
    • Do You Speak Corrugated?
    • How Containerboard Is Made
    • How Corrugated Boxes Are Made
  • Industry Insights
    • Auto Parts
    • Snack Food Trends 2021
    • E-Commerce Pkg
    • New to E-Commerce
    • Sustainable Produce Packaging
    • Humidity and Temperature
    • New Shopping Behaviors Impact 2022 Retail Trends
    • 7 Retail Display Styles Companies Rely On
    • Retail Displays and Connected Experiences Meet Consumer Expectations
    • Corrugated Packaging’s Environmental Sustainability
    • Manufacturing Trends 2022: Technology and Managing Uncertainty
    • Auto Parts Testimonial
    • Lower Shipping Costs
    • Floral Packaging
    • Put PCA's Expertise to Work
    • Snaxpo 2019 Takeaways
    • Bakery Packaging
    • GFSI
    • Recycling
    • Heavyweight Packaging
    • TFB Success Story
    • Find the Right Packaging Vendor
    • Package Design Testing
  • Our Company
    • The PCA Advantage
    • Senior Management Team
      • Mark W. Kowlzan
      • Thomas A. Hassfurther
      • Robert P. Mundy
      • Pamela A. Barnes
      • Charles J. Carter
      • Jeff S. Kaser
      • Darla J. Olivier
      • Kent A. Pflederer
      • Bruce A. Ridley
      • Robert A. Schneider
      • D. Ray Shirley
    • Community Outreach
    • History
      • History (1990-1999)
      • History (1867-1970)
  • Investor Relations
    • Senior Management Team
      • Mark W. Kowlzan
      • Thomas A. Hassfurther
      • Robert P. Mundy
      • Pamela A. Barnes
      • Charles J. Carter
      • Jeff S. Kaser
      • Darla J. Olivier
      • Kent A. Pflederer
      • Bruce A. Ridley
      • Robert A. Schneider
      • D. Ray Shirley
    • Board of Directors
    • Corporate Governance
    • Shareholder Information
    • Stock Information
    • Financial Reports
    • SEC Filings
    • Presentations
    • Calendar of Events
    • News Releases
  • News
    • 2018-3-29 PCA Celebrates Groundbreaking for its New Box Plant
    • 2018-04-20 PCA Supports ICPF Dinner and Teleconference
    • 2018-05-09 PCA Holds Blood Drive at Corporate Offices
    • 2018-06-25 PCA Raises Funds for Children's Hospital After Theft
    • 2018-06-08 PCA Participates in FAME Program
    • 2018-07-05 PCA Helps “Do Lunch” To Benefit Meals on Wheels
    • 2018-07-27 PCA Publishes Its 2017 Responsibility Report
    • 2018-09-10 PCA Corporate Employees Visit Local Grade Schools
    • 2018-10-09 PCA Richmond Supports Area Schools
    • 2018-3-23 PCA DeRidder Mill Announces Scholarships
    • 2018-1-19 PCA Huntsville Gives Back to Its Community
    • 2018-10-29 Mark Kowlzan Named Global Containerboard CEO of the Year
    • 2018-11-13 PCA Employee Coaches Special Olympics Sailors
    • 2018-12-21 PCA Vincennes Helps Families in Need Over Thanksgiving
    • 2020-7-31 PCA Morganton Donates Materials to Local Robotics Program
    • 2020-10-7 PCA Mill Supports Food Needs at Local Community Center
    • 2020-12-1 PCA Tomahawk Named an Educator of the Year by TEAPIE
    • 2021-2-8 PCA’s Benjamin Frank Earns TAPPI’s Gunner Nicholson Gold Medal Award
    • 2021-4-20 COVID-19 Vaccine Distribution: Building a Box to Help Save Lives
    • 2021-8-17 PCA Releases 2020 Corporate Responsibility Report
    • 2021-10-6 PCA Richland Supports Local Fund and Food Drive
    • 2021-12-21 International Falls Mill Provides Year-Long Community Support
    • 2022-01-03 PCA Named One of the Worlds Best Employers by Forbes Magazine
    • 2020-6-11 PCA Atlanta Partners With Hosea Helps
    • 2020-4-13 PCA Employee Helps Neighborhoods Hit by Tornado
    • 2019-01-29 PCA Supports the Arts
    • 2019-03-14 Six PCA Plants Raise Funds to Benefit Toys for Tots
    • 2019-04-05 PCA Employee Provides Assistance to Guatemalan Town
    • 2019-05-15 PCA Plant Hosts Local First Grade Class
    • 2019-07-09 PCA Continues Partnership with the Red Cross
    • 2019-09-19 PCA Ashland Celebrates Its 40th Anniversary
    • 2019-10-25 PCA Employees Participate in Haitian Orphanage Projects
    • 2019-12-12 PCA Participates in Recruiting Event at Community College
    • 2020-1-20 PCA Named One of America’s Most Responsible Companies by Newsweek
    • 2022-06-01 PCA Designers Collaborate with NC State to Design Award-Winning Exhibit
    • 2020-5-8 PCA Morganton Supports Local Food Drives
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Direct-to-Consumer Shipping Requires Even More Packaging Innovation

3/11/2020

While e-commerce sales had already seen a dramatic upswing between 2018 and 2019, the recent shutdown orders for non-essential brick and mortar retailers due to COVID-19 have created a greater surge. Social distancing is pushing more consumers to shop online, including many who had never done so before. According to Adobe Analytics, between March and April 2020, daily online grocery sales spiked 110%, electronics sales climbed 58% and even online pajama sales were up 143%.

The pandemic has accelerated consumers’ adoption of digital commerce. According to Nielsen, just 4% of grocery sales in the U.S. were done online in 2019. However, 51% of shoppers reported placing an online grocery order in the four weeks ending April 7. Among those, 33% made their first-ever online grocery order during that period. Indications are that this is not a temporary phenomenon. It is anticipated that for many consumers, these new habits could become permanent. In addition, consumers who were forced to try a new brand because their preferred brand was out of stock may switch long-term. And those who learned how to cook because dining out was not an option may continue to do so. Their new-found love for convenient home cooking has driven businesses within the meal kit segment to expand operations. This growing demand is expected to double revenues in this segment year over year.

E-Commerce Provides a New Opportunity for Your Brand

Even though consumer buying habits have been significantly impacted by the events of the past few months, the opportunity still exists to differentiate your brand by utilizing functional yet stylized variations of your packaging to create a unique experience with each reorder to help keep consumers intrigued.

Brands and retailers that already had a strong e-commerce strategy in place were best positioned to survive the recent shutdown. They have a highly efficient supply chain that excels at managing inventory, providing superior logistics and delivering outstanding customer service. They also differentiate their product and protect it with the right packaging. While the average shopper may not see it, behind the scenes, graphics designers, packaging engineers, marketing managers and logistics experts use their expertise to develop innovative packaging solutions that get the products once purchased at retail directly to your doorstep.

The most important goal of packaging is to protect items so they arrive without damage. Damaged goods hurt the producers’ bottom line and the shippers’ credibility. The right packaging also supports your brand message and contributes to the customers’ experience with the brand. With the recent growth in online sales, brands have the unique opportunity to interact directly with their consumers and make their product stand out through their packaging. PCA can help you develop an e-commerce packaging strategy that is focused on positioning you for success on your journey to a “new normal.”

The Rise of Shipping DTC Brings New Variables Into the Mix

More and more brands are choosing to sell and ship directly to consumers (DTC) via their own e-commerce sites or through a third party like Amazon. Doing so most often requires a change to their packaging strategy. When products are shipped to retailers to place on shelves, they most often ship upright on stacked pallets. These pallets may make their way around the world but will only be handled a few times in very predictable ways (by forklifts and other machinery).

However, when packages are shipped DTC, we need to account for more variables. Those boxes are handled individually and will most likely be jostled, dropped, tossed and stacked in various orientations on their journey to your customer. In addition, “shopper-owned carts,” which include different items that are expected to arrive together, pose another challenge. For example, a box of pancake mix packaged with a jug of detergent is the sort of variability that increases the chance for damage. At PCA, we will work with you to develop solutions that mitigate the effects of transit and the “random basket of goods.”

Innovative Packaging Can Help Deliver on Your E-Commerce Goals

Looking to the future, we expect the rise of DTC shipping and shopper-owned carts to continue. We also see an increased need for innovative “Ships in Own Container” (SIOC) solutions, which reduce over-packaging and labor “touches.” We are actively developing effective SIOC solutions that incorporate value-added features that allow for storing and dosing/serving of your product.

You also need to consider how you can promote your brand through your packaging. Unfortunately, the growth in home deliveries has provided more opportunities for “porch pirates” to pilfer your product at your customers’ doorstep. So your package needs to strike the perfect balance between being discreet about what it contains and providing your consumer with a unique unboxing experience. A partnership with PCA will offer you options to brand the inside of your box and give you access to our patented designs to help you meet your specific e-commerce objectives.

If you would like to talk with one of our packaging experts to discuss solutions for your e-commerce packaging needs, please provide us with your contact information.

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